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Pool Gear Plus
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|| "The test was tremendous in terms of generating orders."|
Sales Promotion Manager, Spiegel
Spiegel wasn't "playing around" when they decided
to try the Media Magnets instant win game promotion. Some segments
of Spiegel's file nearly tripled their response rates nearly
tripled the control results. Since then Spiegel has run the
game two more times and is currently planning more tests.
PoolGear Plus launched into the catalogs and
mail order after many successful years as a brick-and-mortar
retailer. Charlie Kottmeier, PoolGear Plus' VP Marketing wanted
to find a unique promotion for year two when he contacted Media
Magnets. Although the Instant win game had worked well with
customers, PoolGear Plus planned to test primarily with prospects.
But would the game work for catalog prospecting? We feel the
answer is a resounding "YES" -- PoolGear Plus response rate
more than tripled their control and overall sales per catalog
more than doubled their control.
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Media Magnets develops the marketing plan, oversees
the graphic design and printing, and is responsible for security
and legal issues surrounding the games.
Media Magnets Inc.
645 N. Michigan Ave.     Suite 800
Chicago, IL 60611
Tel: 312-664-9800     Fax: 312-751-0313