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Sara Lee Direct
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"Our results were outstanding -- an
11% increase in response over a very powerful control
piece, profits jumped over 10%, and all at no cost" [versus
the control package]
Omaha Creative Group
(Omaha Steaks' Agency)
|     Omaha Steaks was the first
to try the Media Magnets promotion in the United States.
Jim Pascal saw the opportunity to increase the rate of opening
the mail package, and the resulting potential improvement
in response rate. In the end, the unique MMI game not only
improved profits, it even caused more customers to buy for
themselves rather than as gifts as opposed to the control.
Those customers wanted to use their win for themselves alone.
"After three years and over 10 million pieces mailed,
I have retired my current control package and will replace
it with your "Scratch & Win" promotion."
Direct Marketing Manager, Newsday
|    Newsday was the first newspaper
in America to try the Media Magnets promotion. Like many
in the newspaper industry, Newsday's focus is on lowering
their cost per order. The Media Magnets instant game lifted
Newsday's response by 128% above their control and the impact
of that response improvement was to lower their CPO by nearly
What could be more difficult then selling
vacuum cleaners in the mail? Oreck Vacuum has historically
had a very low response rate, even with their retail outlets
and TV exposure. However, nothing they have ever done
has brought the kinds of response as did the game. Oreck's
response rate jumped with an 80% increase over their control.
Oreck has rolled out to a quantity in the millions.
Sara Lee Direct
Sara Lee Direct planned to test a new kind
of L'Eggs hosiery club continuity. They needed a promotion
that let them stand out from the crowd. It had to be a
powerful incentive but still allow them to maintain the
element of exclusivity that the club was designed to convey.
The Media Magnets game was just the thing to do this.
In a crowded marketplace with a low interest product,
the L'Eggs club was able to garner a 1% response by utilizing
the Media Magnets instant win game.
first bank to launch our instant game in August 2002.